BLJ takes pride in managing press events and media coverage for the historic 62nd edition of the World Judo Championships 2023 held in Qatar.
Our contribution to the event helped draw significant media attention resulting in widespread article coverage, extensive potential readership, substantial ad value, and active engagement through interviews and press releases.
Evidenced in the numbers: over 5k articles published potentially reaching an audience of more than 12 billion readers; the estimated advertising value equivalent (AVE) of this media coverage amounted to $12.9 million; social media engagement was equally impressive with significant impressions on social media platforms, with Instagram demonstrating the highest engagement with 3.5 million impressions and over 14,000 interactions. Additionally, Instagram and Snapchat experienced notable organic follower growth.
